Before we ever talk about a number, we run the same five checks.
The Pricing Diagnostic Framework is that thinking in a free PDF — what the market paid, what you’re competing against, what your price history will say, who your buyer is, and what you actually keep.
Free · Reads in about four minutes · No address or phone number required
- The framework behind every report we build
- Five checks, zero hype
- Sold data, not asking prices
Five checks. One decision.
A list price is a positioning decision you make exactly once with full leverage. The framework is how we make sure it’s made with evidence.
What did the market actually pay?
Asking prices are opinions. Closed prices are evidence. The diagnostic starts with sold data, not hope.
What is your home competing against right now?
Perceived value is created relative to this month’s alternatives — and perceived value is what opens the door to multiple offers.
What will your price history say in a month?
Days on market and price cuts are public. Buyers don’t negotiate against your price — they negotiate against your price history.
Who is your buyer, specifically?
“Everyone” is not a buyer. Your home’s features select specific buyer motivations — positioning starts there.
What do you actually keep?
Sale price is a headline; net is the story. Three scenarios, every cost itemized — that’s where the real decision lives.
The PDF walks through all five — and ends with a checklist you can run on your own home.
What lands in your inbox.
The framework, right away.
The Pricing Diagnostic Framework PDF — five checks, about four minutes, no numbers pulled for your home until you ask.
The Pocket Watch digest.
A short email every few weeks in season: one market-wide number or one illustrative scenario, what it means if you're pricing this year, what the diagnostic would have caught. Unsubscribe any time — the PDF is yours regardless.
Nothing else.
No listing pitch. When you want the five checks run on your actual address, that’s the Pre-Listing Market Intelligence report — built after you book, walked through live on a 20-minute Diagnostic Read.
Fair questions.
Is this the full report?
No. The framework is the general version — the thinking, not your numbers. The Pre-Listing Market Intelligence report runs all five checks on your actual address: comps personally selected, a documented valuation range, buyer profiles, and your estimated net at three scenarios. It’s built after you book and walked through live on a 20-minute Diagnostic Read — you keep it either way.
What does it cost?
Nothing. The PDF is free, the digest is free, and the full report is free too — no fee, no listing agreement, no obligation.
How is the full report made?
The comps are judgment calls, and we make them personally. The analysis runs through our system, which is AI-assisted, and every report is personally reviewed before it reaches you. Accuracy is the product; we don’t outsource it.
How many emails am I signing up for?
The PDF immediately, then the Pocket Watch digest every few weeks while the season runs. That’s it. Unsubscribe any time and keep the PDF.
Know the framework before you need it.
Five checks, four minutes, zero pressure. The same diagnostic we run before every listing conversation — yours to keep.
Free · The PDF arrives by email in a few minutes · Includes the Pocket Watch digest — unsubscribe any time