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What did the market actually pay?
Asking prices are opinions. Closed prices are evidence. The diagnostic starts with sold data, not hope.
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What is your home competing against right now?
Perceived value is created relative to this month’s alternatives — and perceived value is what opens the door to multiple offers.
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What will your price history say in a month?
Days on market and price cuts are public. Buyers don’t negotiate against your price — they negotiate against your price history.
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What are buyers actually paying for?
“Everyone” is not a buyer. Your home’s features select specific buyer motivations — positioning starts there.
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What do you actually keep?
Sale price is a headline; net is the story. Three scenarios, every cost itemized — that’s where the real decision lives.
Serving Downriver, Canton, Troy & Metro Detroit
Before we ever talk about a number, we run the same five checks.
The Pricing Diagnostic Framework is that thinking in a free PDF — what the market paid, what you’re competing against, what your price history will say, what buyers are actually paying for, and what you actually keep.
Free · Email only, no address or phone number · Includes the monthly city note — unsubscribe any time
- The framework behind every report we build
- Five checks, zero hype
- Sold data, not asking prices
Five checks. One decision.
A list price is a positioning decision you make exactly once with full leverage. The framework is how we make sure it’s made with evidence.
The PDF walks through all five — and ends with a checklist you can run on your own home.
What lands in your inbox.
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The framework, right away.
The Pricing Diagnostic Framework PDF — five checks, about four minutes, no numbers pulled for your home until you ask.
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The monthly city note.
One short email a month: one city's numbers from the latest pull, what changed, and what it means if you're pricing this year. Unsubscribe any time. The PDF is yours regardless.
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Nothing else.
No listing pitch. When you want the five checks run on your actual address, that’s The Listing Blueprint — built after you book, walked through live on a 20-minute Diagnostic Read.
Fair questions.
Is this the full report?
No. The framework is the general version — the thinking, not your numbers. The Listing Blueprint runs all five checks on your actual address: comps personally selected, a documented valuation range, what buyers in your price range are comparing it to, and your estimated net at three scenarios. It’s built after you book and walked through live on a 20-minute Diagnostic Read — you keep it either way.
What does it cost?
Nothing. The PDF is free, the city note is free, and the full report is free too — no fee, no listing agreement, no obligation.
How is the full report made?
The comps are judgment calls, and we make them personally. The analysis runs through our system, which is AI-assisted, and every report is personally reviewed before it reaches you. Accuracy is the product; we don’t outsource it.
How many emails am I signing up for?
The PDF immediately, then one short city note a month. That’s it. Unsubscribe any time and keep the PDF.
Know the framework before you need it.
Five checks, four minutes, zero pressure. The same diagnostic we run before every listing conversation — yours to keep.
Free · Email only, no address or phone number · Includes the monthly city note — unsubscribe any time