-
What did the market actually pay?
Asking prices are opinions. Closed prices are evidence. The diagnostic starts with sold data, not hope.
-
What is your home competing against right now?
Perceived value is created relative to this month’s alternatives — and perceived value is what opens the door to multiple offers.
-
What will your price history say in a month?
Days on market and price cuts are public. Buyers don’t negotiate against your price — they negotiate against your price history.
-
What are buyers actually paying for?
“Everyone” is not a buyer. Your home’s features select specific buyer motivations — positioning starts there.
-
What do you actually keep?
Sale price is a headline; net is the story. Three scenarios, every cost itemized — that’s where the real decision lives.
Serving Downriver, Canton, Troy & Metro Detroit
Our home value tracker is being discontinued. This is the part it never covered.
It could tell you roughly where an algorithm thinks your home sits. What it never looked at was your lot, your finishes, or what the most comparable homes near you actually closed at — and why. That gap is where the money moves, and it moves before a sign ever goes in the yard.
Free · Email only, no address or phone number · Includes the monthly city note — unsubscribe any time
- The five checks an estimate can’t run
- Five checks, zero hype
- Sold data, not asking prices
Five checks. One decision.
A list price is a positioning decision you make exactly once with full leverage. The framework is how we make sure it’s made with evidence.
The PDF walks through all five — and ends with a checklist you can run on your own home.
What lands in your inbox.
-
The framework, right away.
The Pricing Diagnostic Framework PDF — five checks, about four minutes, no numbers pulled for your home until you ask.
-
The monthly city note.
One short email a month: one city's numbers from the latest pull, what changed, and what it means if you're pricing this year. Unsubscribe any time. The PDF is yours regardless.
-
Nothing else.
No listing pitch. When you want the five checks run on your actual address, that’s The Listing Blueprint — built after you book, walked through live on a 20-minute Diagnostic Read.
Fair questions.
What happened to the home value tracker?
We’re discontinuing the tool that sent those updates, so the emails stop. Nothing about your home changed. The estimate was always a starting point — a broad read from an algorithm that has never seen the inside of your house. This framework is the half that was missing from it.
Is this the full report?
No. The framework is the general version — the thinking, not your numbers. The Listing Blueprint runs all five checks on your actual address: comps personally selected, a documented valuation range, what buyers in your price range are comparing it to, and your estimated net at three scenarios. It’s built after you book and walked through live on a 20-minute Diagnostic Read — you keep it either way.
What does it cost?
Nothing. The PDF is free, the city note is free, and the full report is free too — no fee, no listing agreement, no obligation.
How is the full report made?
The comps are judgment calls, and we make them personally. The analysis runs through our system, which is AI-assisted, and every report is personally reviewed before it reaches you. Accuracy is the product; we don’t outsource it.
How many emails am I signing up for?
The PDF immediately, then one short city note a month. That’s it. Unsubscribe any time and keep the PDF.
The tracker is going. The thinking behind it doesn’t have to.
Five checks, four minutes, zero pressure. The same diagnostic we run before every listing conversation — yours to keep.
Free · Email only, no address or phone number · Includes the monthly city note — unsubscribe any time